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M&A in China – lessons from practical experiences
Which key factors are essential for a successful M&A-transaction? An article by Dr Kuang-Hua Lin .

“China Update 2016: China on the move” on 24 and 25 October
A 2-day seminar about China’s recent developments after the new economy hype and the current real estate boom (Day 1), and B2B- and B2C business opportunities in China by using eCommerce and WeChat (Day 2).Learn more.

E-commerce in China: New opportunities for European companies.


Human Resources management in China
Current concepts for finding and retaining employees in China. An article by Dr Kuang-Hua Lin in the DCW Yearbook 2016.

10% more salary per year – not a must
In this interview Dr Kuang-Hua Lin provides tips for the HR strategies of foreign companies in China.

Liability risks in China
An article by Dr Kuang-Hua Lin about liability risks in China and effective monitoring instruments. (German article incl. English translation)

Contact us

More detailed information can be requested if you use our online contact

or fax form (pdf). You can also make an appointment without obligation.

Market research and competitor analysis

Market research in Asia

Market knowledge is an essential requirement in order to be successful in Asia. Therefore, both the quality and viability of a market analysis are of vital importance:

A large total market volume is no guarantee for good business. German and/or European products can only be sold to small circles of clients, which often still need to be developed.

  • Vast countries like China or India are heterogeneous; systematic research of regional market potential, prioritisation of the market entry as well as differentiated sales strategies are indispensable
  • Many market researchers produce results without mentioning their sources (e.g. summaries of surveys without the names and details of the people who were interviewed), so that it is impossible to verify and retrace these

Our qualified staff in Asia and Europe take care of market analysis for you. Transparent results are guaranteed through accurate and systematic documentation:

  • Analysis of the market potential of your products now and in the future
  • Research of the optimum price policy
  • Analysis of priorities for products and countries

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Competitor analysis in Asia

A thorough analysis of your competitors offers information on the price policy, customers’ structures, market shares, sales strategy, real net output ratio, manufacturing costs and financial power of your competitors.

We provide a so-called "Strengths and Weaknesses Profile" of your company (SWOT analysis), which supports you in the development of your strategy.

Furthermore, we have experience in assessing the reactions of your Asian competitors to your market entry. Asian people grow up with "The Art of War" by Sun Tzu and "36 Strategies", in which competition is regarded as a situation of war. The consequence of this is that their actions are strategical and based on long-term considerations. If entrepreneurs are not familiar with these complicated Asian ploys and strategies, they should refrain from developing their own competition strategy without professional support.

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Asia-Pacific Management Consulting GmbH
Königsallee 28
40212 Düsseldorf
Tel.: +49 (0) 211-828942-0
Fax: +49 (0) 211-828942-15